About Can-b

Can-b Film is the home of director and producer Joel Roberts, showcasing over a decade of strategic, story-led video production. Supported by a core team and a trusted network of camera operators, editors and animators, Joel has been creating standout content for brands, charities and publishers since 2010.

Beginning his career with seven years in television, Joel moved into digital video just as online platforms were becoming saturated with low-budget, user-generated content. He carved out a niche for sleek, high-end production; and today, we understand how to blend that polished aesthetic with the authenticity audiences expect from modern UGC-inspired styles.

Our recent work involves high-profile talent and tight-turnaround productions, collaborating with figures such as Tim Cook, Vinnie Jones, Keir Starmer and Tyson Fury on promotional campaigns and entertainment shorts.

Can-b’s films have been recognised internationally, winning ‘Best Destination Marketing Film’at the World Travel Market in Berlin, and later securing a Silver at the International Development Awards for an advocacy campaign shot in Ethiopia.

At our core is a commitment to strategy, quality, creativity and collaboration. We don’t just make videos — we create stories that resonate, campaigns that deliver, and visuals that stand out. Let us bring your vision to life with impact, professionalism and flair.

You bring the idea, we make it unforgettable.