Disability charity film – video production (case study)

The approach

Charity fundraising video

We decided one video was to be a sign-language guide, to show people the basics of ‘sign’ and convey it as an enjoyable and interesting skill to learn. The focus on this was to capture young children learning it with a slant on how simple it is to pick up. The second video was to create a short online add. This proved very difficult as the children put up for filming were extremely young and impossibly to direct effectively. We ended up producing a kind of cute, out-take film which went down very well.