Golf tourism – travel commercial tv production (case study)

The brief

To devise and produce two TV adverts on location at the exclusive Saadiyat Beach Golf Resort in Abu Dhabi, utilising Your Golf Travel’s three star professional ambassadors – Charley Hull, Darren Clarke and Lee Westwood.

The approach

Sports TV Advert

We immediately decided on a gender based video production theme with Charley Hull getting the better of her two male counterparts in different disciplines of the game. We carefully scripted scenarios – without the chance to recce – knowing we’d only have access to the talent for one morning of filming. We also had to hire in local crew (a huge challenge in itself) due to restrictions in shipping camera equipment to the UAE. The main commercial was aired for a month on primetime Sky Sports.

The crew

Director/Producer Joel Roberts
Editor Joel Roberts
Assistant Producer Jack Graham
Camera Chito Cruz
Sound Roshan Lanka
Prod Manager Moz Dee
Additional Crew