The approach

Producing tv commercials

This project was about squeezing the very most out of both our time and the acting talent on the day. Intrinsic planning and scripting were key to this. We rented an attractive house in Brighton as a primary location, using a local park to shoot the fourth commercial. Choosing the right talent for the brand was a challenge with tight budgets adding to the difficulty.

The crew

Director/Producer Joel Roberts
Editor Joel Roberts
DOP Andrew Robinson
Assistant Camera James Killkenny
Sound Richey Rynkowski
Prod Manager Darryl Boissiere