The approach
Best destination marketing film
We spent just over a month filming in the country with a slimline crew, to a very tight schedule. With the extremely broad nature of this project, we decided upon breaking the delivery down into 6 main film titles and build out the videos from there. This one was a punchy introduction to the country which was also cut-down and used as a TV advert. The scripted voice-over formed the backbone and the music and imagery gave the necessary impact.
This was crowned as Best Destination Marketing Film at the ITB in Berlin. The ‘ultimate destination for travel and tourism’ and the largest travel convention in the world.