The first objective, as always, was to get the script and narrative in order. The initial draft was reading at over five minutes so needed to be refined, big-time. It was then a question of what to use as voice-over and what to highlight with text overlays. It was essential to spell out the key environmental pillars. The music was a key element, as is consistent with all our video productions. We eventually steered away from the upbeat style the client suggested, instead choosing to pull on the heartstrings. Then we created an absorbing template which assists viewer focus, especially when using lesser-quality (client supplied) footage. The pace of the piece was all-important, swaying between natural and synthetic images.