Corporate sustainability – environmental video production (case study)

The brief

We were approached to produce an environmental film outlining this global construction suppliers’ pledges for sustainability. This came in reaction to measures implemented by COP26, the climate change conference in Glasgow, November 2021. Using a variety of sources – from client-supplied location filming and pre-shot drone footage, to still image and stock video – we were tasked with creating a succinct, engaging and informative film. This video narrative was based on information from the client’s latest marketing brochure.

The approach

The first objective, as always, was to get the script and narrative in order. The initial draft was reading at over five minutes so needed to be refined, big-time. It was then a question of what to use as voice-over and what to highlight with text overlays. It was essential to spell out the key environmental pillars. The music was a key element, as is consistent with all our video productions. We eventually steered away from the upbeat style the client suggested, instead choosing to pull on the heartstrings. Then we created an absorbing template which assists viewer focus, especially when using lesser-quality (client supplied) footage. The pace of the piece was all-important, swaying between natural and synthetic images.

The crew

Producer/Director Joel Roberts
Camera/Aerial Photography Adam Tidd
Editor Emily Wilson
Edit Assistant Alyx Ashton
Motion Graphics Shona Charlton
Production Manager Emily Shaw