The Grocer – Convenience Store (corporate case study)

The brief

We make website promotional videos for The Grocer – an industry focused Convenience Store is an offshoot site under the umbrella of William Reed. For this particular video production, we were tasked with creating a short interview-led film to promote STG’s new range of cigars, backed up by a shop owner to illustrate their success in retail sales.

The approach

Limited due Covid19 restrictions, we had to travel to Luton and film the video interviews outside the shop. It was important to ensure we captured as much positive dialogue as possible from the two contributors who were at different ends of the scale when it comes to being comfortable in front of camera. For the video edit, hero images were obtained and given a tweak of movement for increased viewer engagement.

The crew

DOP Joel Roberts
Producer/Director Andrew Roocroft
Production Manager Dominic Sabine
Editor Joel Roberts